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Monarch launches new series of ads

“2014. The year mental health care officially became a part of health care,” is a key phrase in one Monarch’s new ads that began this month.

March marks the second phase of Monarch’s brand awareness campaign in the greater Charlotte area. The campaign ranges from TV spots, to online and print advertising. As a leader in the health care industry across North Carolina, the organization provides support to people with intellectual and developmental disabilities, substance abuse challenges and mental illness.

Monarch’s goal is to start a dialogue on these topics through an effective marketing campaign. When people discuss mental health and human services, agency officials want them to be familiar with who Monarch is and how the organization provides support and services.

On Nov. 18, Monarch launched the first phase of the campaign, which focused on the theme, “putting the care into mental health care.” Some TV, online and print advertising and National Public Radio announcements helped spread the word. Since mental health reform is an important and central topic right now, Monarch officials thought it would be best to start there. In the future, the agency plans to feature more specifics about people and its services.

You can check out the latest ads on Monarch’s YouTube channel by clicking here.

Established in 1958, Monarch provides support statewide to thousands of people with intellectual and developmental disabilities, mental illness and substance abuse challenges. The agency is nationally accredited by The Council on Quality and Leadership (CQL) and is CABHA certified. Monarch, which operates The Arc of Stanly County, is an affiliate chapter of The Arc of North Carolina and The Arc of the United States.



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