Monarch launches name awareness campaign
Our industry specializes in a topic most people don’t discuss. Monarch wants to lead a dialogue. It is our focus to put the “care" into mental health care. In fact, it’s our sincere hope that people know just how much we care and we want to lead the conversations about our services and how we provide quality care to people with intellectual and developmental disabilities (I/DD), substance abuse and mental illness. When others discuss these topics, we want them to be familiar with Monarch.
On Nov. 18, Monarch launched its first major communications campaign in and around the Charlotte area that will include TV spots that focus on the theme, “putting the care into mental health care.” Some online and print advertising and National Public Radio announcements will also help to spread the word about this campaign. Since mental health reform is an important and central topic right now, Monarch officials thought it would be best to start there. In the next phase of the campaign, the agency plans to feature more about some of its specific services, including support and services for people with intellectual and developmental disabilties; the agency will highlight stories about some of the people it supports as well as staff.
"We don’t see this message as a departure from our original, but rather what we’ve been doing all along at Monarch – caring for people. Now, we want the rest of the world to know," explained Dr. Peggy Terhune, Monarch CEO.
Monarch's Office of Development, Marketing and Communications and A BIG Idea Group, a Charlotte area marketing firm, collaborated on the campaign.
Established in 1958, Monarch provides support statewide to thousands of people with intellectual and developmental disabilities, mental illness and substance abuse challenges from more than 50 North Carolina counties. The agency is nationally accredited by The Council on Quality and Leadership (CQL) and is CABHA certified. Monarch, which operates The Arc of Stanly County, is an affiliate chapter of The Arc of North Carolina and The Arc of the United States. Visit www.MonarchNC.org/cares for more information about the campaign.