Have you updated your email signature? Why identity is important
Visualize the Coca-Cola logo (or Pepsi if that’s your choice). The Walmart sign. The large Golden Arches that invite you, but also help you to identify the nearest McDonald’s up ahead. All are easily recognizable. In today’s world, brand identity is everything and Monarch’s own brand and visual identity are just as important. They are among our most valuable assets.
We must manage both carefully to ensure that whenever people see our name or logo, they see not only extraordinary quality in our services and compassion for people, but they also see the same typeface, configuration and colors. Consistent use of our identity makes it easier for all audiences to recognize and remember us positively. It reinforces our position to the families and loved ones of the people we support, our community and the public.
In an effort to help manage our brand and visual identity, we ask that everyone adopt a standard email signature. Because email often reaches more individuals than any other method, it is as important to ensure our electronic communication also reflects our high professional standards. It provides contact information so people can more easily reach us when needed. It also promotes our web site, which we hope people will visit so they can learn more about us. I bet you didn’t realize a simple email signature could do all that. Marketing research reveals email signatures are very effective and increase an organization’s professional profile when done properly. Managers, please work with your teams to help to enforce this standard. Quotes or inspirational phrases should be omitted. Black or automatic theme color only. Thanks to those who have done this.
Click here to see link to the E-Z email signature instructions on SharePoint.
There is also a revised style guide available on SharePoint that outlines the uses and specifications for the Monarch logo, brand identity, letterhead, publications, web site and marketing collateral. There are even sign and flyer templates available. If you have questions related to the style guide or inquiries about Monarch’s visual or brand identity, contact natasha.suber@monarchncorg or (704) 986-1582.