N&N: Reminder about brand standards and email signature
Monarch’s brand and visual identity are among the agency’s valuable assets. We must manage both carefully to ensure that whenever people see our name or logo, they see not only extraordinary quality in our services and compassion for people, but they also see the same typeface, configuration and colors. Consistent use of our identity makes it easier for all audiences to recognize and remember us positively. It reinforces our position to the families and loved ones of the people we support, our community and the public.
In an effort to help manage our brand and visual identity, we ask that everyone adopt a standard email signature (see example image above) as soon as possible. Because email often reaches more individuals then our business cards, it is as important to ensure our electronic communication also reflects our high professional standards as well as consistency. Please contact the IT Helpdesk at (704) 983-2346 or (800)230-4187 if you experience problems.
There is a revised identity guide available on SharePoint (agency admin, marketing and communications folder) that outlines the uses and specifications for the Monarch logo, brand identity, letterhead, an official fax coversheet, publications, web site, flyer and sign templates and marketing collateral. If you have questions related to the guide or inquiries about Monarch’s visual or brand identity, contact the Office of Marketing and Communications at (704) 986-1582. Thank you for your attention to this matter.